One of the things I really wanted to do in 2014 was work on my social media. I’m on Twitter a LOT but I tend to neglect the other forms of social media on my blog like Facebook and Pinterest, and let’s be honest — I have no idea what I’m doing on Tumblr.
There are SO many forms of social media to use for your blog that I really wanted to explore what other bloggers had to say and see what we think is best for our blogs. I created the “Seriously Social Survey” to check out what other bloggers had to say! I collected all the data, spent lots and lots of time on this infographic and HERE IT IS!
So what do you guys think? Agree with the general results? Twitter seemed to take the cake on almost everything, including most visually appealing which I was actually surprised about!
- FACEBOOK. Facebook was declared the least popular form of social media. You guys said that Facebook is the social media site that’s on its way out, especially with Facebook users having to pay for ads in order to reach news feeds. This pretty much renders most blog Facebook pages useless, in my personal opinion. I know I’ve noticed that I’m getting FAR less views on my Facebook posts and that really discourages me to use it as a form of social media because it becomes far more work than it’s worth. That seems to be a general consensus with Facebook also being the website that was voted the most work to maintain and a chore to keep updated.
- DRAMA. There seems to be an increase in author/blogger drama this year (which I try my best to avoid!) with the most drama-filled websites being Twitter (61%) and Goodreads following (19%).
- TOO MANY SOCIAL MEDIA SITES. Like blogging, updating social media should be fun, but there’s no denying that sometimes trying to cover all the bases gets overwhelming. If you try to keep up with all of the social media sites you can use to promote your blog, it becomes quite a chore to post to ALL of them. We already mentioned that Facebook was the biggest chore, but Pinterest wasn’t too far behind. Juuuuust behind Pinterest were Goodreads (which I was surprised!) and Twitter (even more surprised).
IMPORTANT THINGS TO TAKE AWAY
- TWITTER IS KING. Twitter is the winner for almost all of the positives and seems to be a crucial way to interact with bloggers, authors, AND publishers. Ever since I joined Twitter, I can clearly see how it’s the most valuable social media site for bloggers! Even with its occasional drama, it’s still the most important blogging tool when it comes to social media, and there are ways to avoid the drama if you don’t want to see it in your feed. It was also a landslide vote that aside from directly emailing an author or publisher, Twitter was the best way to interact with them!
- UP-AND-COMING SOCIAL MEDIA. Twitter was also voted the most up-and-coming social media site, but that may be because it’s just so dang popular. The survey-takers also had their eye on Tumblr and Instagram being used more and more for promoting blog posts and reaching out to followers. What else do we need to keep an eye out for? StumbleUpon, Snapchat, and Vines. StumbleUpon isn’t so much used for social media but is a good place to start posting your blog posts to help get them out there in the blogosphere!
- DONT OVER PROMOTE. It can be a little overwhelming with bloggers promoting their posts all over the internet. I think the most important thing is to make sure you mix it up! I totally think it’s okay to promote your links a few times a day on places like Twitter where information comes and goes within minutes or even seconds before it’s out of sight, but Twitter also really supports our blogging community and it’s also where we talk to each other. If ALL you’re doing on Twitter is promoting yourself, it’ll get tiring fast. I asked if using a large amount of social media and various forms is helpful or hurtful and 27% people agreed HELPFUL — you need to connect with people wherever you can. A whopping 71% of people said it’s a mix of both. It’s helpful to cross-promote, using different sites to reach different groups of people but seeing the same links over and over can get tiresome. Only 2% said that large amounts of social media is absolutely hurtful.
- NEW SITES CREATED BY BLOGGERS. There are some awesome new sites made just for bloggers by bloggers. If you’re not aware of them yet, you should definitely go check out BookBlogging.net and Literally.io! They’re still being developed although BookBlogging.net has been around for longer and is much further developed at this point, definitely keep a lookout for both of these to really start taking off!
SOUND BITES FROM THE BLOGGERS
- “FB on its way out is maybe more wishful thinking than anything else. I’ve never used it for blogging, only personal, and I hate how it works. I think if everyone who complained about it would stop using it, instead of sticking with it out of habit, the site would lose a lot of its power to do anything for its advertisers with no regard for its users.” (Maybe we should all stop using it… I actually think I might shut mine down soon seeing the results of this survey!)
- “My only comment is about over promoting. Making sure you space out your tweets, making them interesting without all ME ME ME. It’s difficult and I think it takes time and finesse to get there. Also, people need to turn off their Pinterest updates via Twitter. No one needs to see that.” (See: overpromoting.)
- “I don’t really distinguish between my personal and ‘blog’ social media. I don’t want social media to feel like it’s a chore or a job and I’m not so worried about privacy, so I don’t see the need (plus I do social media for work, so this would be triple rather than double duty for me).” (I totally agree with this! My personal life, although initially completely separate, easily seeps into my blogging social media accounts. I often Tweet about daily life and post personal pictures on Instagram as well!)
- “I try to only post positive things on social media and only @ authors if my review is a 4 or 5. I have no desire to get sucked into the drama.” (Yay, no drama! I still post my negative reviews but I don’t mention the authors or publicists on Twitter if it’s a negative or generally blah review.)
So that’s it for the Seriously Social Survey! I hope you guys got some great insights and I have to thank you again for all of the awesome responses!
Now that we’ve got some fresh ideas and thoughts from other bloggers, let’s get connected! In 2014, I really wanted to work on connecting with people through social media other than Twitter. Let’s get together! If you already follow me through various social media sites, you get bonus entires in the giveaway below! Don’t follow yet? It’s never too late! Let me know what social media sites you use and I can follow you back!
Enter to win this stack of books! One winner will receive them all! It’s a mix of ARCs, hardcovers, and paperbacks (and the one on the top is a spiral-bound copy of The Break-Up Artist). Good luck!!!
Must be 13 or older to enter — Sorry, US and Canada only!